Major companies around the world have been slowly changing towards the side of progress. The list includes Dolce & Gabbana, Ray Ban, and Gap, just to name a few retailers, and now we can add Banana Republic. Banana Republic’s new campaign features HGTV celeb Nate Berkus and his fiance. With the pressure from the Olympics very few major companies, like McDonald’s and Coca Cola refused to make a statement. So now, BR, a modern company for the conservative gay man, has made a statement alongside ATT&T, Chobani and Devry.
Dolce and Gabbana always hint at gay themes, and ideas in their advertorial campaigns.
Target put a lot of pressure in their home state of Minnesota, when legislation was considering gay marriage. It paid off.
Ray Ban, a very trendy and for the most part, a very straight man label, for their 75th anniversary created the Never Hide campaign, which included numerous gay scenarios and satires of modern day and past America.